Tatiana Figueiredo: Okay. I'm gonna try to speed through the next three quarters of your first year. So after the first quarter, you'll see that now we're past the first stage, you're in stage two, which is startup.
So we're gonna spend the next three quarters in this startup stage growing towards a more repeatable business that you can count on in that way. So q2, This is where you're going towards founding membership and what's founding membership people. I, people talk about this in lots of different ways.
I'll tell you like within this context what I mean, this is like your first kind of ongoing community offer. So you decided that okay, I am gonna have a community long-term. I didn't hate it, the beta, like I loved it. I love those people. There are a lot of things I'm gonna change, but I am going to do, build an ongoing community and this can, this is a smaller launch.
This can be a private launch to those people in your, on your list or the people who are in the beta. Now it's an opportunity for them to stay on and do something else. It should include some perks. There should be a reason for people who are joining, but. They should also have member they should also have expectations of them, like they're an early member and that means that they're co-creating the community with you.
It, they shouldn't feel like entitled to things from you. And you shouldn't feel like you need to like, oversell it to them and give too much to them. At this stage, you're still seeing who's interested and just making sure they have what they need and inviting them in.
You're not like really pushing the community too much because these people should like, be excited and wanna join on their own. So these are still like your early adopters. The example for this one, again, this was a launch that ha I just wrote about this I think a couple weeks ago. The Girls Club Collective.
So Liz Best she put together this founding membership launch. It's like a really simple offer. It's not too much that's included in it. She had a, an email sequence that she included in the marketing and she also had some partnerships. She was featured in a couple of pieces, but it was really simple.
It wasn't like a ton of work. I spoke to her a couple times during this launch. She was not very stressed. She made it clear to the people who were joining that this is the first cohort we're gonna be figuring it out. And she had 17 signups at either two K or she had two different Two different tiers.
So two K or 5k, which includes more one-on-one. And she had 17 signups for her first kind of founding members. So this, again, she had a little bit of an audience, but not, she didn't, she never did anything like that, was like too public in this way. So this is like her first kind of founding members and this was what was possible for her.
And this literally just happened like last week. She's also a member of B A C B. So the three kind of steps for this partnership outreach. I talk a lot about partnerships. I'm gonna talk about that in the masterclass next week. Also how to get in front of other people's audience in this kind of second quarter.
This is a good time to start practicing and start figuring out ways of doing that. Also incorporating, like at this point, your beta has been going for a little bit and it's time to see what you learned from those people. Maybe interview some of the people who went through your beta so that you really understand what was valuable, what wasn't as valuable, what needs to change.
And in this like fifth month, you're really incorporating that into what you're ultimately gonna do. And then, For your six month, it's still a soft launch, but you can start adding in some of the pieces that you're eventually gonna turn into, like your, whatever your launch rituals become long-term. So you're testing a bunch of stuff.
So should I host an event for the people who are on my list? Let me write a few emails that could get people to join. Like you can still, you can test all these different things. Always with the mindset of this is not, I'm not just doing this like one and done, I'm building a system that I can reuse with each of these cycles.
So it's not just about let me just do it this time and then forget everything and do it all over again. You're building on what you've already done for each of these cycles.
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