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Heartbeat University
Tutorials from world-class
community builders
Free walkthroughs, tutorials, and guides to help you level up your community game.
Popular Topics
Community Marketing
Growing Membership Size
Getting Launched
Growing Engagement
Paid Communities
Amy Yamada
Email Tactics To Maximize VIP Day Bookings
Leverage email campaigns to sell out VIP day bookings quickly.
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Amy Yamada
Overcome Self-Doubt And Charge What You’re Worth
Learn how your limiting beliefs are stifling your revenue potential.
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Amy Yamada
The Ultimate Confidence Card Blueprint for 2024
A confidence card blueprint that organizes messaging, articulates value, and outlines deliverables.
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Amy Yamada
Maximize VIP Day Impact With A Confidence Card
Learn how confidence cards help you with messaging, value articulation, and pricing.
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Amy Yamada
Tips To Make Your VIP Day Transformational For Clients
Shift your mindset to unlock the transformational value of your VIP day.
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Amy Yamada
Create An Irresistible VIP Day Offer That Sells
Discover how to set the right price for your VIP day offer.
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Amy Yamada
Maximize Your Revenue With VIP Days
Learn what a VIP day is and how it can transform your coaching business.
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Bri Leever
Essential Self-Reflection BEFORE Starting A Community
Align your "why" and desires with your reasons for starting a community.
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Bri Leever
Reasons NOT to Launch a Community
Avoid these reasons to launch a new community.
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Bri Leever
Key Strategies For Member Discovery Interviews In 2024
Learn crucial tactics for effective member discovery interviews.
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Bri Leever
Master Your Follow-Up Sequence For Member Outreach
Perfect your follow-up sequence for new member outreach.
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Bri Leever
Discover Your Ideal Members With A Simple List
Take the first step to find your ideal members: make a list.
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Bri Leever
Identify Your Target Audience With Member Narratives
Learn how member narratives help you identify your ideal audience.
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Matt Cici
How Personalized Onboarding Will Multiply Conversions
Learn what it takes to minimize friction during new member onboarding.
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Matt Cici
Dishonest Urgency Is Hurting Your Marketing Strategy
Learn how to authentically create urgency in your marketing strategy.
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Matt Cici
The Secret to Bundling Pain Points and Solutions
Learn how to write copy that pairs customer pain points with your solution.
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Matt Cici
Pushing Conversions Is Hurting Your Sales Process
Learn the importance of crafting copy that pulls through informing and educating users.
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Matt Cici
Build High-Converting Pages with This 3-Step Formula
Learn how "what, so what, now what" can help you write copy that converts.
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Matt Cici
Craft Landing Page Copy that Connects and Converts
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Tatiana Figueiredo
Level Up Your Community Marketing With Learning Journeys
Uncover 5 learning-based channels to grow your community.
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Tatiana Figueiredo
Unlock Explosive Community Growth Through Connection
Uncover 5 connection-based channels to grow your community membership.
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Tatiana Figueiredo
Stop Fumbling Timezones: Perfect Your Community Meetups
Identify the best time of day to run events for a global community.
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Tatiana Figueiredo
Craft the Perfect Connection-to-Learning Ratio for Your Community
Pinpoint what the best connection to learning ratio is for your community.
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Tatiana Figueiredo
Avoid These 5 Common Community Growth Mistakes
Discover 5 common community growth mistakes and how to avoid them.
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Tatiana Figueiredo
Stop Over-Planning Your Community Marketing
Discover a different, connection-centric, approach to community marketing.
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Bri Leever & Laura Zug
Why Community Builders Quit and How to Prevent It
Discover the power of co-creation as a means to avoiding burnout.
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Bri Leever & Laura Zug
Unlock Leadership Rewards in Your Community
Learn how to incentivize leaders in your community with non-financial rewards.
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Bri Leever & Laura Zug
Seamlessly Migrate Community Platforms in 2023
Learn how to start a member-led community platform migration.
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Bri Leever & Laura Zug
Empower Your Community Through Leadership Development
Learn how leaders in your community can build sustainable engagement.
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Bri Leever & Laura Zug
Leverage Your Audience As A Voice of Customer Tool
Learn how to use your voice of customer to inform marketing strategy.
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Bri Leever & Laura Zug
Why Feeding an Audience Does NOT Cultivate Community
Learn how breaking down member actions and rewards systems transform engagement.
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Bri Leever & Laura Zug
Why Onboarding Is NOT A One-Time Occurrence
Learn how continuously onboarding your members can lead to higher engagement.
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Bri Leever & Laura Zug
Mapping the Perfect Community: A Terrarium-Inspired Guide
Learn how mapping your community programs can kickstart and inspire your members.
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Bri Leever & Laura Zug
Uncover The Truth About Building a Thriving Community in 2023
Learn why your purpose statement is the foundation of your community.
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Karthik Puvvada (KP)
Use This 20/80 Content Rule To Master Engagement
Discover the right time to switch from 80% new content to 80% repurposed content.
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Karthik Puvvada (KP)
Build a Focused Online Persona With Your Content Obsession
Discover how content focus can resonate better than a broad content strategy.
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Karthik Puvvada (KP)
Mastering Vulnerability: Striking the Right Balance on Social Media
Learn how to be vulnerable about your community building journey on social media.
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Karthik Puvvada (KP)
Discover the Best Platform for Your Building In Public Goals
Learn what social platform is best for your community audience.
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Karthik Puvvada (KP)
KP's 10 Building in Public Strategies You Must Try
Discover the 10 actionable strategies for building a public following.
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Karthik Puvvada (KP)
The Power of Making Mistakes Public: A Bold Approach to Authenticity
Learn why being open about your mistakes can build a strong community following.
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Karthik Puvvada (KP)
Is Risking Theft Worth Building In Public in 2023?
Learn why facing the fears and risks of building in public is well worth it.
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Karthik Puvvada (KP)
Are You Hiding in Stealth Mode? Why Building in Public Wins
Discover the 8 benefits to building your community in public.
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Karthik Puvvada (KP)
The Cult-Like Strategy Changing Brands Forever
Learn what it means to build in public.
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Matt McWilliams
Grow Your Affiliate Program With This #1 Trick
Learn how to leverage your current affiliates to recruit new ones.
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Matt McWilliams
Turn Competitors Into Cash Machines For Your Community
Learn how you can collaborate with competitors using affiliate marketing.
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Matt McWilliams
How To Recruit Affiliates in 2023
Learn about the power of relationship building when recruiting affiliates.
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Matt McWilliams
Where To Find the Best Affiliates For Your Community
Learn where to find affiliates that will resonate with your offering.
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Matt McWilliams
Affiliate Marketing Lies That Are Hurting Your Business
Learn what is often misunderstood about the need for affiliate programs.
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Victoria Cumberbatch
Reinvent Your Virtual Presentations in 2023 With This Framework
Learn how you can make your presentations pop with your unique flavor.
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Victoria Cumberbatch
The Secret Sauce To Engaging Virtual Audiences in 2023
Learn how you can make events unique with your brand flavor.
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Victoria Cumberbatch
This Group Activity Will Transform Your Virtual Event
Learn how the chat waterfall can transform participation in your event.
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Victoria Cumberbatch
7 Atypical Ideas To Perfect Virtual Event Interaction in 2023
Learn how to encourage interaction from your audience during virtual events.
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Victoria Cumberbatch
Why Your Presentation Content is Falling Flat
Learn how to capture attention with a diverse mix of content in presentations.
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Victoria Cumberbatch
Why Setting High Expectations For Virtual Events is a Mistake
Learn how to best manage expectations for virtual events.
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Victoria Cumberbatch
Avoid These 7 Hurdles To Maximize Your Virtual Event Engagement
Discover the key hurdles and solutions for virtual event facilitators.
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Heather Angel
Why Videos Are Best For Onboarding Community Members
Discover the key elements of a great community onboarding video.
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Heather Angel
Create Effective Community Welcome Emails in 2023
Learn how to craft an effective onboarding email sequence.
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Heather Angel
Why Simplicity Sparks More Engagement Than Complexity
Learn how to avoid overwhelming new members with too much content.
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Heather Angel
Ask These Questions To Transform Your Onboarding
Find out what questions to ask when onboarding new community members.
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Heather Angel
Gamify Onboarding To Maximize New Member Activation
Learn how gamifying your onboarding can lead to more new member activation.
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Heather Angel
The Ultimate Onboarding Challenge To Activate New Members
Build an onboarding challenge for new members to engage with the community.
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Heather Angel
Engage New Members With These 6 Touch Points
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Drew Donaldson
Master the Winning Ad Formula for 150x ROI on TikTok
Learn how an ad with simple production and a thoughtful script can outperform on TikTok.
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Drew Donaldson
Create Winning Offers in 2023: 9 Elements to Skyrocket Sales
Learn to structure your paid media offer with 9 crucial elements.
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Drew Donaldson
Validate Your Paid Media With Only $500
Learn when to transition from validating your offer to investing in marketing.
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Drew Donaldson
The Secret Sauce to Not Waste Your Paid Media Dollars
Learn the 8 components of the recipe of a high-touch marketing sequence.
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Drew Donaldson
Which Half of Your Marketing Budget is Wasted?
Learn how to use a large corporation's mindset for small business marketing.
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Sophie Bujold
How One Community Turned Partnerships into Profit
Follow a case study on getting creative with sponsored programs.
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Sophie Bujold
Why You Don't Need New Tools to Create Successful Partnerships
Learn to use your existing tools to manage partnerships.
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Sophie Bujold
How Small Communities Score Big Partnerships in 2023
Discover the importance of value and engagement in partnership success.
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Sophie Bujold
5 Questions That Will Unlock Revenue in Your Community
Choose a sponsorship path by balancing goals, members needs, and resources.
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Sophie Bujold
Why Community Sponsorship Is NOT One Size Fits All
Identify your community's unique value proposition for sponsors.
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Sophie Bujold
The Genius Partner Program That Transformed an Art Community
Learn about a mentoring partnership that transformed a community's monetization.
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Sophie Bujold
Reveal Hidden Partnerships to Boost Community Revenue
Discover ways to attract sponsors and collaborate for mutual benefit.
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Sophie Bujold
Unlock Community Member Revenue From These 2 Sources
Learn the 2 common sources of community monetization.
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Tatiana Figueiredo
Unlock Revenue With Multi-Tier Paid Communities
Learn about creating a second member tier in your community in year one.
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Tatiana Figueiredo
Avoid These Mistakes When Building Community
Learn what to avoid in your first year building community from scratch.
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Tatiana Figueiredo
Unlock the Growth Potential of Your Community
Learn what it takes to expand your community in a scalable way.
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Tatiana Figueiredo
How to Plan a Public Community Launch in 2023
Learn the essential components and common pitfalls of a public launch.
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Tatiana Figueiredo
Transform Your Idea Into A Paid Community
Discover the significance and what to expect of early adopters in your community.
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Tatiana Figueiredo
Why You Should Never Offer Your Paid Services for Free
Discover why your beta community should be paid rather than free.
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Tatiana Figueiredo
Launch Your Paid Community in 2023
Discover the essential components of a community beta launch.
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Tatiana Figueiredo
Supercharge Community Growth With the Validation Cycle
Discover the process of connecting, learning, and launching starting a community.
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Tatiana Figueiredo
Build A $100k Paid Community in 12 Months
Learn how to launch a thriving community from scratch in one year.
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Tatiana Figueiredo
Start A Community Business in 3 Stages
Discover how to advance through the stages of starting a community.
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Shana Lynn Bresnahan
Redefine Community Engagement for Lasting Impact
Learn how to define your community around a shared cause for maximum engagement.
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Shana Lynn Bresnahan
Unmask Vulnerability in Your Community with Safe Spaces
Discover how safety and space can foster connection as you scale your community.
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Shana Lynn Bresnahan
Master Your Purpose for Community Success
Follow a case study of how to create purpose for your community.
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Shana Lynn Bresnahan
How to Drive Participation in Online Communities
Discover tips to drive participation in your community membership.
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Shana Lynn Bresnahan
Amplify Your Community With Member Referrals
Discover how to foster growth while staying true to your community's purpose.
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Shana Lynn Bresnahan
Reveal the Hidden Potential of Community Culture
Explore the vital role of actively investing in culture after your community has started.
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Shana Lynn Bresnahan
Reimagine Community Culture and Belonging in 2023
Learn how to define and nurture a strong culture within your community.
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Shana Lynn Bresnahan
Build a Better Community through Communication Mastery
Uncover the power of communication feedback loops to increase engagement.
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Doc Williams
The Secret to Building Pricing Confidence in 2023
Learn how to effectively communicate your value and overcome fear of rejection.
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Doc Williams
Price Like a Pro: Optimize Your Pricing Tiers
Discover how to keep your pricing strategy simple with multi-tier communities.
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Doc Williams
How to Craft Pricing Tiers that Transform Your Business
Discover how to create effective pricing tiers with practical examples.
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Doc Williams
Leverage Your Community For Pricing Confidence
Discover how you can use a competitive pricing strategy in this case study.
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Doc Williams
Align Your Values with Community Goals
Learn to align your community value to the pain points it solves for your tribe.
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Doc Williams
Why Selling 'Vitamins' Hurts Your Community Business
Discover the importance of clearly articulating your value proposition.
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Doc Williams
Unconventional Strategies for Meeting Community Needs
Discover the importance of setting clear goals for your community in this case study.
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