Caitie Gehlhausen: and you also do a lot of like email outreach, email campaigns too, as well. I didn't know if you wanted to speak a little bit on that as well.
Amy Yamada: I do. Initially when I started selling those VIP days after the pandemic, I, I wasn't selling them through.
The initial ones. Anyway, I didn't sell through my email list. I did organic outreach. I just thought about who do I believe this can make a difference for the most. And whoever initially just whoever came to my heart and mind, I messaged them said, Hey, I was just thinking about you. I like I would text them or DM them.
I would say I was just thinking about you. I I have this thing coming up that totally made me think of you. I don't know if you're around today or tomorrow for a quick chat. Would love to catch up and share with you what this is. So it's not, it's not just like a, Hey, let's catch up. You know, I hate it when people are just like bait and switch.
So I'm, I am planning to say like, Hey, I've got this thing coming up. Maybe think of you. I don't know if you're around, but so that would be for someone who's a bit warm to you that you already know. It's also been a great upsell for existing clients or past clients. And then I have done email campaigns.
So for those of you who have an email list, you can certainly do that. You just need to test different ways. Like I remember there was a while when I was in a mastermind group and we were all Trying to sell VIP days at the same time. We're emailing our lists. We're like getting crickets. And then I wrote one email years ago where I, I spoken to the vision of it.
Like, imagine us coming together in this beautiful setting. And I included an image of where we would be for the day where we'd roll up our sleeves and we'd focus on this, this, and this. I've opened up three dates on my calendar. Let me know if it speaks to you and let's jump on a call. So it definitely was a direct, like, here's what it is.
But instead of I don't know, storytelling or the different strategies we use in marketing, I was like, imagine this. And that works really well. So you can play with it. I mean, every audience is different so you can play with it. But one thing that I have found that has been beneficial in either social media posts or emails is to, if you're, if there's a possibility of doing it in person, include an image, like a beautiful image of where it will be.
Even if it's like a skyline of the city that it's going to be in, or before I lived in a home where I would host at my home, I lived in this cute little townhouse, but I was like, ah, it doesn't feel very VIP. So I would book a nice conference room at like a really luxurious boutique hotel for like less than 500, you know, I was charging 5k.
So it was cool with it. And so I remember having an image of like, they had this beautiful lobby, like Imagine this meeting up at this beautiful boutique hotel in Seattle, you know, so it just, it just has them visualize being in a setting that is gorgeous with you, you know, so those are some tips that I can give.
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