Bri Leever: All right. So this is a template that I have for creating your member narrative. Now at the end, I'm going to tell you, or I'm going to give you a link to get all of this information templated so that you can create your own version for now. We'll just, I'll guide you through the process cause I don't want you to get too distracted creating your own in the background.
I want you to kind of sit and absorb here. And then at the end, I'll share the link. You can get your own template and you can work through it on your own time. So let's walk through a little bit more of this narrative. This pulls from several different methods for crafting branding and messaging.
One is Donald Millard's Donald Miller's building a story brand. I'm curious if there's any marketing experts out there who have seen something like this before. So this narrative starts with. For this person, I like to come up with some sort of title or identifier. Are they, do they identify as a go getter or a trailblazer or a person with ADHD or however you identify them, come up with a title for that type of person, like you, it's natural to be afraid of blank, but you know, a fundamental truth and you want to believe, and this is where you tap into their desire.
But what you've tried so far hasn't given the confidence you're looking for. Then we list out three things that they have tried, and the results and three behaviors that they exhibit. What you need, and this can be a little bit more general, I like to use it in this format, what you need is Explain the plan and then the outcome that they are seeking.
So I'm going to give you an example, because I think examples help bring this all together. This is my member narrative that I crafted after massaging it with 10 member interviews. So I'm going to read it. And of course my captive audience here, I'm going to leverage your collective wisdom and feedback.
So what I'm going to have everybody do is close your eyes. And I want you to just sense. A word or anything that stands out to you as I read this profile, because it's also, it's designed for you, people who are community builders. So, all right, here we go. For trailblazers like you, it's natural to be afraid people won't join your community.
But deep down, you know, humans are wired for connection. You want to believe a community could power your business, but what you've tried so far, hasn't given you any confidence. You throw out different engagement strategies like spaghetti on a wall, or try to find new members through the latest marketing hacks, or even hire a fancy consultant to just do it for you.
You find yourself either self sabotage self sabotaging and never getting traction, or moving on from the latest experiment with no guiding plan in place. For how to make your community profitable and purposeful. What you need is a business methodology to inform your community strategy, a guide you can trust, and most importantly, a place to gather with other community entrepreneurs on the same journey.
All right. Can open your eyes. And if you would, so kindly add in the chat any word that stood out to you or any feeling that occurred. And I love if we can have just one person come off mute and share like what, what resonated with you..
Heartie: I think it's the overall feeling of I'm not alone in my feeling. It felt very inclusive. This person understands what I'm feeling, what I'm going through, and yeah, this could be the place where I don't have to feel like this anymore.
Bri Leever: Oh, that's awesome, Jay. Was there any like word that stood out to you with that, what that gave you that sense of this person understands me?
Heartie: I, it immediately got my attention trailblazer because I like that word. And it's not a word that I hear very often. And yet it's a word that people apply to me that I don't ever think of. So even that immediately got my attention. It was like, Oh, well, she's talking to me. But then also that feeling of you've tried these things.
And it, there was a soothing that didn't work. It wasn't like you suck there, there, there is a much more soothing way of making me feel like, yeah, I can figure this out. I can, I can get there.
Bri Leever: Awesome. Thank you for sharing that. Yeah. It was, it was interesting. One of the interviews I did, somebody said I, I think I used to have the line, like, you do believe this and they were like, I'm just not there yet.
And so I changed it to you, you want to believe this, like, it's there, you like, you want it, but you're just, you need some help getting over the edge. Oh, great. That's so awesome to hear that Trailblazer really resonated with people. I got some, some like back and forth on that. One person was like, Oh, I don't really identify it, but I love seeing that.
That's super helpful.
Okay, let's get back into it. Thank you so much, Jay, for sharing that. Okay. So you get a sense for kind of what this feels like. So the first step is crafting, just getting something on paper. And I, oh my gosh, I look back at my first iteration of this and I'm like, what was I thinking? Like, Oh, that's so bad, but don't worry about it.
Don't try to perfect it. Just get something on paper that you can start using in these interviews.
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