KP: Yeah, how do you get started?
So we talked about inspiration so far. Hopefully this can be the tactical side of it. So what is the first actionable step you can take right away? What are some ways you can build in public? I wrote a long post on this. I'll drop the link to this later. Also, I'll drop the link to this whole deck.
If anybody wants to, play around with it later, these are the 10 simple VIP strategies that I recommend. There's I think there's 25, 30, if I like really pause and think about, but the smallest low hanging fruit ones are these. So let's go through a few. I'm not going to go through everything because in lieu of time.
But let's do simple ones like screenshot, right? There's something so magnetic about looking at somebody else's screenshot. I cannot put a finger on what it is, but I love that shit. I'm sure many of you feel the same. You could tell me verbally all the things, but if you just drop a screenshot of something that's happening, it's a lot more curious.
And I wish more founders did this, but it's not just. People think the screenshots should have to be only about product design, like mockups for a Figma. No, anything can be a screenshot, right? Like this on the left, you have polycubian in 2020, October sharing. MRR to some 3. 3 K. And that was like super exciting at the time and super, wow.
That's very interesting. Like this guy, this company doing this and today they're, I think at 12 million, in revenue annual. So it's become a huge company, but I'm so glad he did it because it's, it left a breadcrumb. So if you go back or he goes back, there's clearly a series of breadcrumbs, of the history.
Same thing with me. I've done so many screenshots, I love anytime I have a document in front of me and I'm like, Oh, this could be interesting things or someone to look at. I'll take a screenshot, set it out. As long as it's not like some super secretive company strategy, which I don't have a lot of them anyway, but yeah, so that's, there's a simple log hanging thing.
Just look at what you have in Google Docs or Notion and share a screenshot, and say, use the word sneak peek or some kind of curiosity generating, context that leads us to sneak peeks. So Ankur does a lot, a great job. And I've done a couple of versions of this where he will say what's happening.
Or what's about to happen. And you'll ask the audience, what do you love to see? What do you love to hear about? This is amazing. And even if you don't get hundreds of responses and replies, that's not the point, it's just he's, he took something mundane in his day. Like he's about to go filming for some education, which is anyway, what he was going to do, he made it slightly interesting for the Twitter audience.
Same thing with me. I had a interview with Jake back when I was at day one, and I could have just said I could have not said anything by the way, it's just on my calendar. But what I did was like, I said, Oh, this might be an interesting thing. So I just said from the lens of God kidnapped by Jake.
And, so try to be a little funny, try to be a little. This is me in real life, by the way, that's exactly how I would text my wife or my best friend, and I think the more I'm learning towards how to be a great creator on the internet, I'm realizing that you just have to treat your audience like you treat your friends, except maybe not say controversial things if you don't want to, but it's no different, right?
So if as much as you invest in them and keep them in the loop, they want to reciprocate it too, by following your offering your advice and tips and all that. Here's another small win. Another small low hanging fruit, which is okay. Sometimes there are days where okay, nothing interesting going on your calendar.
There's not much to tweet about. You've you're burnt out in terms of insights and advice at the very minimum, pick one of your hundreds of customers, give them a shout out. It's so easy and people love this shit. People eat up every time I give a shout out. People are like, so thank you. It means a lot.
I was like, I didn't do nothing. I just took five seconds, but think about that. How easy is that? I feel like every founder has a moral obligation to give a shout out to the first hundred paying customers, including me, and I've not done a great job this year. I should do better. Because at the very minimum, that other person is getting a little bit of appreciation from you, recognition, but also they may get a little bit of a traffic from you.
If that person gets one lead from you and gets converted paid customer, you made their day, you made their sales work easy. How easy is that? And also you're elevating your brand by talking about who your customers are because people then associate those customers with your brand. So easiest BIP win that one to me.
The other one is share small wins, right? So every day you have something or the other, that's a small win. Like you talk about this shit usually on Slack, somebody on my team, says, Oh my God, we had this customer say this nice thing. And then we're like dead on Slack. It's never makes it to the public arena.
And I'm like, why not? I think I do a very good job of this one. If you follow me, you'll know that I constantly force myself. To share a small win. Unfortunately, if you notice most people use social media, the opposite way, most people use social media to rant and complain, which are turnoffs.
Imagine having a friend who you sit down for lunch with and constantly he or she is ranting. You can take it for five minutes and do you want to go back to the lunch every day? No, but if you sit down with a friend and that person is telling you a small win, they had, it could be a small family update or small, like a sales update or small, whatever.
You're like, wow, this person has gratitude. This is exciting, magnetic, so it's very simple. It's not rocket science, right? But we don't do that. The other thing is like back to Murtaza's point about sharing vulnerable parts, like most content on the internet is superficial, just accept that. So if you go one layer deep, you're a thoughtful person.
If you go two layers deep, you're like a very confident, secure person. If you go three layers deep, you're a fucking legend. That's how I saw it. I've seen it in both as a receiving end on the other end too. If you see, there's like Jason, one of the guys I follow, he talks about how he was doing taxes and all of his revenue in 2022 was 66, 000.
And then, he was acknowledging the fact that this is hard AF, which is true, right? Maybe hacking is hard, full time. I, this year despite all my brand, all the great network I have, all the great, accomplishments I have this year, I think in July, I had a whole day filled with anxiety.
Highs are great. Lows are low. I didn't make any revenue in July in the last seven, 11 days, right? Which is for me, like my egotistical mind wants to make revenue every day. I was very bummed by that. I shared that and I called my mom and I, the rest of the tweet talks about what happened and how did I overcome that?
I got so many DMs that day saying, thank you for acknowledging it. Cause usually, you seem like you're crushing it. Yeah, of course, most days I crush it, but there are also days where I suck or something happens. And funny enough, somebody who saw this tweet went and bought something for me.
I forgot what he bought, but something I thought, thank you for breaking the, what do you call the famine? And is it right? It's not thank you. So you never know the power of. Being vulnerable and open on the internet. The other thing I want to say in the last one, Perry is share what you know.
There are so many people in this room who know more things about topics that I have no clue about. And more than me on those topics. But we just keep it to ourselves because we think that everybody else probably knows this, but reality is not the internet's 8 billion people, or the world is 8 billion people.
And most people don't know what you might know. So what's dead obvious for you? Maybe someone's deadlock. I can tell you right now in this call itself, there are 20 questions in your head that are deadlocks that I've solved for in my life in the last five years in building in public, right? That building public theme.
So if I chose to wake up and share some advice on building in public, I'm already helping, because Even though it's obvious to me and the, the two people around me, there are people out there who may not know that.
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