Murtaza Bambot: So Deshika actually had a like more technical and like process question. And I want to bring it up because I think it's a question that a lot of people are probably sitting with of just what is the like least from a website perspective and like thinking about the conversions.
What is the least the most frictionless way to get people into the community from the website. So like from community to website. What is the easiest path to do that? Is it just creating a button with the invitation link? Is it having a step in between where they fill out a form? Have you just through practice found what works best for you?
Matt Cici: That's a good question. And I'm assuming this is like when they've decided like they're ready to go. And this is what the link that gets them into the community. Is that where it's coming from? Yeah. So they're on
Murtaza Bambot: the landing page and they're like, yep, I'm buying in like this. And the end goal is to get them in the community.
What do you do next?
Matt Cici: sO I would probably say that it could be done a few ways. I think even some of the other tutorials talked about this of an application could be a good way of filling it out. So you can sift through and make sure that is actually a good fit for them. Sometimes it isn't. And so you can help filter that out and be able to directly connect with them.
There's. The ability to use that link that gets them right into the community itself. I know Heartbeat provides this being able to have that member and all the permissions being set appropriately, so that people are going into the right. Threads and they've got access to the courses that they need as well.
So you could absolutely do that. So I'd say potentially either a form or being able to send them directly to the link. And then also I always think an onboarding process is really helpful. And I know Laura and Bri talked about this in a different tutorial as well. I'm just making that human connection.
So one of the very fun things that I've done is I use an app called warm welcome. And I send a personalized video for every single person that signs up for my courses, my newsletter. And they're not expecting it, but it feels so great to have that personal touch. So I would go an extra step and say make sure to have that personal email go out or some sort of message go out to them following that link that carries them into your community.
And we
Murtaza Bambot: also have Linetta asked a really great sort of follow up question to that of just like, how does pricing affect that too? So like a 5, 000 product versus a 500 product on a web page.
Matt Cici: Yeah can you just present it?
Murtaza Bambot: Yeah, just having the invitation link versus using an application or using like a first call approach.
Matt Cici: Yeah, I feel like I've. I've not had an issue, myself personally, or with the folks that I've worked with no matter what their price is. And I think that comes because of what we do on the page itself. It's that story that we're telling and being able to connect with the user. if You have a higher tiered price one of the strategies that I'm using here is to just have a lower price to show that you're interested to like reserve that space when you actually know what the full price is.
There's no hidden stuff. And it doesn't, it's not a surprise and shock experience it's if this price is what it is, that's what you're offering. And I don't feel like you should devalue yourself and what you provide others or the community and what they provide for themselves. By feeling like bad about how that price is or how high it might be.
So I'd say if that's your price, that's your price. Oftentimes we end up pricing things lower than we should and devaluing what we do for others. So being able to feel good about. What that is, hopefully that answers your question.
Murtaza Bambot: Yeah, that's a, I think that's a great answer. And what I've even found with a lot of communities that are charging these higher price points of 2k plus is the higher of a price point you charge, the more genuine and human and honest you actually need to be in your web pages.
And so a lot of the communities that do this effectively are really heavily using videos where it's just like a talking head video of the community leader, talking through what you get and what you don't get. We have seen some people do like first call approaches where step one is not just buy and join the community.
Step one is jump on a call with Murtaza and have a quick 15 minute conversation to make sure this is actually a fit for for you before we purchase. And if you are first launching, like this is the very first time you're launching a product at this price point, then sometimes that's an easier way, just like on you mentally to make sure that you're checking the boxes, you're getting the right people in the door and all of that, because it is a lot of money that you're asking people for.
But long term, I totally agree with you, Matt, where it's like. If the landing page is really good and human and genuine, like you can have people just swipe a card for a 2, 000 product on the landing page.
Matt Cici: It's an investment for sure. Whatever the offer is, if it's 200, if it's 10, if it's 10, 000, it's still an investment in themselves and being able to explain that can be helpful.
The other thing I would say is another approach you could do is offering payment plans. For me, I don't charge any more for that. It's the same exact price. Because I don't want to, let's say, penalize somebody for paying over time, or at the same time reward somebody for having money in their bank account more than somebody else does.
And I think that allows for a more accessible entry point, as well as scholarships, mentorships, and gifts being able to offer those as well. So I'd be happy to dive into that in the future, or if you have more questions as well.
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