Doc Williams: Okay, so we talked about looking at your competitors, looking at what premium's going to be for you.
We're gonna have one more section. I'm gonna bring Drew back up, and then we'll talk about also examples of different clients and what we did with different Yeah, different communities and everything like that. Drew, do you mind coming back up for a moment? Can we talk about just your, you mentioned when we, you first talked for a moment the pricing when you went lower, it didn't work.
Is that what you said? Correct. Or the conversion was less. Could we talk, placing this right now, could you give us some kind of sense of in the community, if you were able to help someone correct their lazy eye, what is that worth? Could you put a price on that or ballpark it?
Drew: Yeah, if I could can I describe the three competitors in my space?
Doc Williams: Let's do it. Love it.
Drew: All right, so, so the first is a traditional surgery. You're looking at anywhere from six to $12,000. It takes about two weeks to recover. And in that time as well, there's no guarantee results. In fact, results tend tend to peter out after two years or so, and you have to go back and get another one.
Vision therapy is about 150 to $150 a session. The, the last. Place I checked, they required 40 sessions, no guarantees of results, and you're being trained by someone that has never had a lazy eye. So it's all what they picked up on in a book. Lastly there is a online vision therapy. It's actually located in Europe.
They charge about two $59 for six months access, which brings about $43 a month. So my, for my program I, I don't, I, I make a very clear distinction because I'm not a doctor, ophthalmologist or anything like that. This is not vision therapy. This isn't considered a cure or treatment or anything like that to be very careful with that. However it's, it's through a three-step technique that I teach them to basically gain control of their eye muscle in order to strain it. It, it doesn't do patching surgery, glass and glasses, vision therapy, anything like that. So it's completely different, but these are the closest competitors.
Doc Williams: I love it.
Okay, so I'm just gonna let you know this is- Hearing Drew, you might as well just start taking all those notes. What he just did, did all the work for you. Okay. So if you don't mind, drew, do you mind if I kind of talk about what you said like
Drew: Sure.
Doc Williams: And then go through this. So, number one, drew gave us his backstory and he told us what makes his program different.
Went through the experiences, talked about his own experience, what he's not a doctor, but what he has been able to do very upfront. That shows also being more intimate, talking about it, being very honest. Transparent. I love it. And then also too, he showed us right here, and we'll talk about sales pages in a moment, but he just sold us right here, the alternatives of how much people are paying for this, right?
So even the storytelling, even without going through this now, we already understand what's going on even before we go to pricing. So Drew, I just wanna say thank you so much for telling this story. But we see these great, great things right here. So, okay. You're, you have a program, you're going through this now that you have told me, I'm looking at this.
I don't, I don't like surgery. I don't like anything. I see this at 6k, right? I'm looking at six K for a vision therapy. I could be getting your technique. Someone has been in my shoe shoes, has a community of ones that have been experiencing this problem. I. What is that worth per year for someone? What do you think Drew?
Drew: So I would comfortably pay $280 to try some Rando Guy online program. I would do that as a one-time cost. $29 a month is definitely, to me, feels like a steal. I have done, like you've mentioned before, like I've surveyed people that are interested. I have that set up yeah, through, through a form.
And it varies. It varies from you should make it free from $20 to $3,000. Mm-hmm. Or this is priceless. So it, it comes back to what you said, having people understand, is this a pain, like the, the pain point. How serious of a pain point in bringing that to the surface and really describing it.
Doc Williams: Let, let me ask you something, drew, you, do you have testimonials? Do you have showing that you know, people in the community what they've experienced?
Drew: Great question. So I have one testimonial and, and the reason for that is that when, when someone has a, a, a significant visual, I don't wanna call it disability, but something off, right?
It's, it's very, it's very personal and private. And and so as soon as they get results, even if they promised me a testimony or whatever they, whatever the case may be, they immediately ghost me. They're, they're off pursuing their life goals, their life dreams, because now they can aesthetically restrain their lazy eye or conversations, pictures, whatever the case may be.
They don't need the program anymore, which to me, I'm fine with that. I'm a very private person myself. But I, I think I've created, and this is another conversation with you I, I think I'm trying to create a automated wheel in a sense of, or a funnel for people to get to, want to give testimonials.
So I'm calling it being a part of the encouragement group or inspiration group. And then from there I'm offering them a di severe discount. To continue in the program. So from $29 to $9 a month, if they provide a video, testimonial audio or picture before and after. And the funnel I'm setting up for that is when they, before they even join the program, they have to submit a bef a before picture.
So that way I already have it. And there's already, I, I use something called what's it called? Video appeal. Yep. It used to be app Sumo deal and whatnot. And and so it's really, really easy for them to submit a video, audio, or picture through that app to me, and it already has all the language for being a model and all that other stuff.
I love it. And then when they gain results, there's sort of an, I'm trying to create an outprocessing funnel, so when they do cancel or they're looking to cancel, I ask, Hey, do you wanna be part of the inspiration group? Love it, or you inspire others by giving your testimonial and you get a discount.
Doc Williams: Drew, first of all, I love all of those things.
I love everything that you just said. That's excellent. I love all the, the thoughts and what you've been thinking about. And you're doing great work and you're, this is a great thing for people. What you're talking about right here, I already see in the chat. And you've already got a testimonial.
You do need to just raise your prices and just to, to, to do these things. You already have a testimonial. You already have all of these things with the storyline that you have. Just a few tweaks. I would be looking towards closer to one 50 to 200 a month or, yeah. I mean, it's just, just that way. And then you can, there's other ways to have different offerings at lower prices, but I would have your main tier at 150 to 200 and you'll hit your math.
So for 150 a month. 40,
Murtaza Bambot: those, those 40 sessions at $150 per session.
That's like 6k.
Doc Williams: Yeah, yeah, yeah. It just, it, it can just work. It can just work. Now, we'll talk about the full thing in a second, but Drew what you have right there, and you have a real sense of what people want. And the thing is baking it in. Even if they ghost you, that means that life worked and they're living their life.
That's even better. Guess what? You recouping and then they have access to it for a year. You're still updating the community, you're still giving you know, resources and all those things. Excellent, excellent, excellent. We might have to talk later on in a second. Because there's, there's just tons of ways that building out because we're going off past pricing tiers, which you were talking about with the funnels.
I love to hear it. But really with the pricing tiers right there, I would be starting at a higher tier and then later on. When you're getting on calls with people and they're ready to buy, they're, they're your ideal customer, but there might be other things that they're, they can't either financially afford it at the time, or they're looking for a light version.
That's when you're expanding the pricing tier. To be able to have it as a lower offering. You're not doing it as a knee jerk of someone saying, ah, that's too much, drew. I'm not paying you. Oh, well, I'll give it a 50% off or something like that. There's a reason why you're offering lower tiers and it's systematic and it's based on feedback and based on your goals if you're gonna be doing pricing tiers that are lower.
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