Before

1. Help the member prep.

Send the the member who’s leading the tutorial the ⭐️ Member-Led Tutorials Overview document to help them plan out their tutorial. Send over past recordings or example talks to help them get into the right headspace for this.

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2. Offer a dry-run.

One of the most valuable things you can do is jump on a call with the member, 1-on-1, and walk through their tutorial with them. Chances are, the content will be solid & what they’ll need help with during this call is improving how they engage their audience for the duration of the talk. How you can help:

• Point out areas where there’s a lull in content/energy
• Offer ideas on how to use breakout rooms, Zoom chat, or emoji reactions to create more audience engagement during the call
• Help clean up content areas that are confusing

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3. Market this like crazy!

Consider emailing all members of the community when a tutorial is about to happen. You really want to pack the room & hype up your community around this. Nothing feels worse that putting in all this energy for a talk… only to have 2 people show up. Work harder than normal to get folks in the room. Direct messaging all your most active members is an easy way to do this!

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During

1. Kick-off the event.

Thank everyone for being there. Play some lo-fi music in the beginning (you can “screenshare” audio in zoom) as people trickle in to set the tone for the call.

Bonus: Highlight some great activity in the community! You can create a quick slide deck with screenshots from the community thanking specific members for being helpful and solving problems for others.

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2. Hit record!

This is going to turn into great content for your members & can sliced up into smaller educational videos if you ever need them. At Heartbeat, we like to use the Zoom-to-Vimeo integration to automatically move Zoom cloud recordings to Vimeo.

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3. Introduce the member in the “Hot Seat”.

Hype this person up a TON! They’re being super vulnerable here — use your position as the leader of the community to give them more confidence as you kick off!

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4. Surface questions from the audience.

Monitor chat to make sure any questions that are being asked in chat are addressed by the speaker. It’s okay to interrupt a point they might be making to sneak in a clarifying question from the audience — this is only going to make the event better! For the audience, it gives them an easy route to engage with the talk & shift it to a community conversation rather than just another rigid lecture.

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5. Leave room for questions at the end.

During the 1 hour call, aim to leave 10-15 min at the end for audience questions. This dedicated time will be incredibly helpful in surfacing the questions people didn’t get a chance to ask during the talk.

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6. Hype up the speaker’s plug at the end!

During the last 10 min of the call, make sure to use your credibility as the community leader to hype up the speaker’s plug & get them the success they came into the tutorial hoping for.

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7. In the last 5 minutes, solidify the learnings in chat.

“Can everyone drop one this in the chat that they learned or found insightful during this call?”

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8. Encourage people to apply to lead the next tutorial.

Paste the link to the application for into the chat so people can apply then & there.

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After

1. Add content to the docs section.

Embed the recording into Tutorial doc for that month using “/embed”. If you’ve already used the first Tutorial doc, you can add it to another one in admin drafts or ‘duplicate’ your previous doc. Make sure to update the highlight section so people know what to expect if they watch the recording. This also helps to surface the document more easily in Heartbeat’s search!

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2. Post a recap thread.

This is for everyone that missed the event. Include a link to the doc you’ve just created with the recording using the “$” notation in Heartbeat threads. You want to create the habit for members to regularly check docs for any content/events they missed. At first you’ll be the one driving this traffic, but after a couple months of these types of posts, it’s going to become second nature for members.

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3. Resurface their plug.

Use your credibility as the community admin to again, re-surface the plug that the member made.

Bonus: Pin a post to your #general channel with their plug so that the member can get continued value until the next tutorial happens.

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